There are several strategies that can be implemented to increase company sales:

1. Identify and target new markets: Conduct market research to identify potential new markets for your products or services. Develop marketing campaigns and sales strategies specifically tailored to these new markets.

2. Expand product or service offerings: Consider expanding your product or service offerings to appeal to a wider customer base. This could involve introducing new products or services, or diversifying your existing offerings.

3. Improve customer experience: Focus on providing exceptional customer service and creating a positive customer experience. This can help build customer loyalty and increase repeat business.

4. Enhance marketing efforts: Invest in effective marketing strategies to increase brand awareness and reach a larger audience. This could include online advertising, social media marketing, content marketing, and search engine optimization.

5. Offer promotions and discounts: Implement promotional offers and discounts to attract new customers and encourage repeat purchases. This could include limited-time sales, loyalty programs, or bundle deals.

6. Build strategic partnerships: Collaborate with other businesses or influencers in your industry to expand your reach and tap into new customer bases. This could involve co-marketing campaigns, joint ventures, or affiliate partnerships.

7. Improve sales team performance: Provide training and support to your sales team to enhance their skills and productivity. Set clear sales targets and incentivize performance to motivate your team.

8. Utilize technology: Embrace technology to streamline sales processes and improve efficiency. This could involve implementing customer relationship management (CRM) software, automating sales tasks, or utilizing data analytics to identify sales opportunities.

9. Focus on customer retention: It is often more cost-effective to retain existing customers than acquire new ones. Implement strategies to nurture customer relationships, such as personalized communication, exclusive offers, and proactive customer support.

10. Monitor and analyze sales data: Regularly review and analyze sales data to identify trends, patterns, and areas for improvement. Use this information to make data-driven decisions and optimize your sales strategies.

Remember, increasing sales requires a comprehensive approach that involves understanding your target market, providing value to customers, and continuously adapting and improving your sales strategies.